Viña Tarapacá

Viña Tarapacá reaches 100.000 fans becoming the world’s fastest growing wine page on Facebook

Gran Reserva TarapacaIn January our traditional winery, recognized for its oenological excellence and consistency throughout the years, had the fastest growth of its “fan page” in the world, just four weeks after reactivation.

Viña Tarapacá reactivated its Facebook campaign and participated in social media once again in order to get closer to its customers around the world.

A publicity campaign which was intended for a base of 28,000 fans grew to 100,000 ‒almost quadrupling its number in a couple of weeks with new “likes”, interactions from country segments associated with brand distribution and new fans.

Moreover, the page exceeded the growth of the usual n°1, and holds most of its fan base in Brazil with 48%, followed by Mexico with 21%, and Chile in third place with 17%.

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