With an exclusive press event in the city of Medellín, Viña Tarapacá officially entered the Colombian market along with Dislicores, importer which will lead the portfolio which boasts over 140 years of Chilean winemaking tradition.
The event was guided by Sebastián Ruiz, Chief Winemaker for Viña Tarapacá, who led the presentation and wine pairing for the three wines which will be available in the Colombian market: Gran Reserva Tarapacá, Tarapacá Reserva and Tarapacá Varietal.
“We believe that Viña Tarapacá’s portfolio will be an excellent option for the Colombian palate, since consumers have developed a taste for high-quality red wines in recent years. In this respect, the winery offers a variety of wines with a record for outstanding performance worldwide”, says Mercedes Rojo, Marketing Manager at Viña Tarapacá.
The renowned Chilean winery, which is distinguished for its tradition as well as outstanding scores, will be available in the country offering all the prestige and elegance of its wines.