The new audiovisual piece promises to draw the attention of spectators, through an exciting, compelling story which strives to reveal the reasons for which Gran Reserva Tarapacá is known as The Gran Reserva of Chile, positioning itself as #1.

Gran Reserva Tarapacá is positioned for consumers as an elegant, prestigious, exceptional-quality wine which –though a bottle with a unique seal– displays Viña Tarapacá’s traditional Tuscan-style guest house and its fortunate origin in the Maipo Valley.

The new global campaign has adopted the name “Number 1”, with an aim to make its principal attributes and essence known; those which made Gran Reserva Tarapacá become The Gran Reserva of Chile.

Among the main reasons are: the exceptional quality of a wine which comes from the El Rosario Estate’s unique terroir –Maipo Valley’s Natural Clos-, tradition, since it has a Tuscan-style guest house with over 140 years’ history; and finally, the numerous acknowledgements that make Gran Reserva Tarapacá the leading brand in Chile’s Super Premium segment.