Gran Reserva Tarapacá has unveiled its innovative 360º virtual campaign in Mexico, inviting consumers of the prestigious wine to take an entertaining tour around Viña Tarapacá –a winery with 140 years of Chilean winemaking tradition.
The Gran Reserva of Chile has become the country’s first wine brand to launch a virtual 3D tour, which is guided by Sebastián Ruiz, the chief winemaker at this emblematic winery.
This immersive journey begins at Viña Tarapacá’s traditional house, followed by a visit to the vineyards of the El Rosario Estate – a natural clos situated in the heart of the Maipo Valley – and ends in the barrel room inside the Chilean winery.
“Over 7,000 kilometres separate Mexico City from the Maipo Valley, so through this campaign we can deliver an entertaining experience for Mexican consumers, which allows them to know how and where these exceptional wines are made,” explains Nancy Madariaga, Export Manager for Mexico.
The tour will be available at the brand’s stand in the biggest shopping malls across Mexico City, and Google Cardboard glasses will be handed to visitors for them to begin the journey.