Gran Reserva Tarapacá, the prestigious brand from Viña Tarapacá, is among finalists for the ECHO LATAM 2018 awards, whereby participants are recognized for their creativity and innovation in marketing strategies. It is the highest acknowledgement of this type in Latin America.
On this occasion, the elegant brand stood out in the “Products and Services for Consumers” category, after having implemented a successful new digital campaign in international markets such as Brazil, Mexico, Canada and Finland. Thanks to outstanding execution across the different platforms, the brand was able to strengthen its wine portfolio and brand attributes.
The awards ceremony will take place on the 19th September, featuring renowned international judges with extensive experience in the industry. The judges will evaluate over 150 presented cases from different countries, and will award the finalists gold, silver or bronze prize categories.